Our mission is to preserve and share the stories of the pioneers and leaders of the Natural Health Movement who changed the world and to inspire the next generations to continue changing the world

Join us as we travel North America in a Story Van interviewing the people who changed our relationship with our food and our health, creating conscious consumers.


Paul and Patricia Bragg brought the benefits of natural products such as Apple Cider Vinegar to your local shelves.


Others helped bring vitamins, supplements, homeopathic remedies, organic foods and more from the fringes of the law to shelves everywhere driven by the shopping habits of conscious consumers world-wide.


We interview true pioneers and leaders who helped mentor and educate millions of people around the world.


Natural Health Is For All Generations


Mega-star Katy Perry loved Patricia Bragg and her products so much that she invested in the company and makes appearances at huge Natural Health trade shows as a brand ambassador for Bragg Live Food Products. 

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Follow the Story Van

In Search of Our Natural Roots

A video documentary series exploring the origins and legacy of natural products and places that today’s shoppers claim as their birthright.


Join Bonnie and Greg Dixon in their Story Van, as they travel North America, navigating the twists and turns of the backstories of today’s ever-popular natural products and natural places. This natural-health movement in the 20th century pushed the boundaries of accepted norms in industrial food and industrial lifestyles. Follow the trail of this detective story that starts about 1910, as we discover the surprising beginnings and amazing development of today’s “natural supermarkets”, “organic” produce, herbal medicine and thousands of other things we now take for granted as shoppers in the 21st-century. 


Each chapter of the series In Search of our Natural Roots, will feature a favorite natural product or place and then guide viewers through the decades-long story of the wholistic game-changers of the natural-health movement. These pioneers rejected the industrialization of North America's food systems, questioning the “better things, and better living through chemistry” model. Early trailblazers inspired surprising developments that eventually led the boomer generation to rediscover natural foods, herbal medicine, and rekindling of their love for and connection to the natural world itself. 


The natural-health movement challenged big money and long odds, inspiring today’s generation of gatekeepers to push the envelopes of healthful living and healthful foods. If you take a vitamin, eat organic foods, and or have a shelf of herbs, you’re living proof that they succeeded!



  • PRELUDE:  The Fall and Rise of the Natural-Health Movement

    The fascinating story of the Fall and Rise of natural health started over 100 years ago. It started with the 20th century populations moving from farms to cities. This concentration spurred the industrialization of the food supply moving North Americans from Farm Fresh to “dinner in a can”, and from “TV Dinners” to frequent Fast Food, and progressively degrading our health as a result. Coinciding with the fall of fresh foods, turn-of-the century denunciations of traditional healing concepts and methods dominated medical thinking and resulted in ignorance of natural approaches to health. This Fall from natural-food and natural health was first embraced—then questioned, and by the end of the century— dethroned, through the influence of the natural-health movement. In the 21st century North Americans now enjoy the rise and renaissance of natural medicine and they savor an eclectic buffet of alternative health choices. But how did the natural-health movement influence the rise of natural food and natural health? 

  • The Super NATURAL grocery store

    How natural food stores got super-sized and became centers for gourmets.

  • Herbs — Journey from seasoning to Medicine

    How "return to the land movements" and major media coverage of herbs like St. John’s Wort and celebrity author-practitioners like Dr. Andrew Weil M.D. sparked the paradigm shift that moved herbs from the pantry to the medicine chest.

  • Who needs Vitamins? 

    How Vitamins and minerals became daily essentials for millions of conscious consumers.

  • What’s “ORGANIC”? 

    How J.I. Rodale, Rachel Carlson and the "Alar Scare” blew the whistle on pesticide contaminants in our food supply

  • Designer “genes” and not found at The Gap

    How plant geneticists made GMO a "four letter word" and how that led to a new ‘Good Housekeeping Seal of Approval’.

  • Let’s CO-operate

    How a few simple “food buying clubs” became a source for abundant food choices and a force for change.

  • When Hippie food became “hip” 

    How counter-culture revolutionaries transformed North America's “Wonder Bread and Velveeta” tastes in food and diversified its food culture—anyone for humus and quinoa chips? 

  • Fitness "Freak-out” 

    From televised Jack LaLanne shows to Nike-clad Joggers, to hot Yoga— Exercise has been transformed from fitness crazes to a daily ritual for several generations.

  • "Take 2 birch barks and call me in the morning”

    How the art of natural medicine became infused with science through standardized-educational curriculums at institutions such as Bastyr University.

  • Natural products Get Personal

    From Bronner’s Castile Soap to Tom’s of Main Toothpaste to Essential Oils selling at $400 a pound, personal care has become NATURAL care.

Inspired and intended interviews with the authors of these recent books: 

  • Joe Dobrow. “Natural Prophets"

  • Jon Steinman. "GROCERY STORY – The Promise of Food Co-ops in the Age of Grocery Giants"

  • Jonathan Kauffman. "Hippie Food"

Join the Natural Health Movement Newsletter

Follow our adventures in the Story Van and view interviews as we interview pioneers and leaders in the Natural Health Movement.

Visit www.NaturalHealthMovement.org to see articles and videos as we post them.

Meet Our Story Production Team

Greg Dixon


Field video, editing, writing, marketing, and publicity

Bonnie Dixon


Interviews, research, publicity


Jerry Smith


Video production, storytelling, publicity

Meet Our Advisory Board

Our advisors are leaders in the Natural Health Movement

Cheryl Hughes

Founder of The Whole Wheatery in Lancaster, California. Chair of the Independent Natural Food Retailer Association (INFRA)


Howard Pollack

Owns the largest independently owned natural food store in the Los Angeles area. and is a proud contributor to many of the area’s local community groups.

Country Vitamins

Pat Sardell

Co-founder and co-owner of Country Vitamins. Inducted into the New Hope Hall of Legends at Expo West 2019 for her advocacy work.




Deane Parkes

Trainer and Mentor for the Natural Foods Industry with 45 years of experience as a natural food consumer, retailer, supplier, distributor, manufacturer, sales rep, broker, industry board member and natural health advocate. 

Nichole Klimek

Nicole has been obsessed about local economic sustainability for as long as she can remember! When it came time to decide on a career, she decided to focus on food co-ops and independent natural food stores.

Story Van Interviews 

With Natural Health Leaders

We will travel down the West Coast in the Story Van to conduct interviews in November.

San Francisco Area, California

Nichole Klimek

A store planner, interior designer and marketing pro who has devoted her career to co-ops and natural food stores.

Corvailis, Oregon

Pat Sardell

Co-founder and co-owner of Country Vitamins. Inducted into the New Hope Hall of Legends at Expo West 2019 for her advocacy work.

Los Angeles, California

Howard Pollack

Early pioneer and advocate in the Natural Health Movement.

Santa Barbara, California

Patricia Bragg

Patricia Bragg's father Paul Bragg was an inspired public pioneer of Natural Health. Paul and his daughter Patricia Bragg have made Bragg Apple Cider Vinegar and other Bragg products a household name around the world. Now Katy Perry and Orlando Bloom are investors and ambassadors for Bragg. The story is the past, present, and future of the Natural Health Movement.

We are setting up many more interviews for the next few months.

Video Highlights

Here are some of the interviews so far.

Chery Hughes
on Sandy Gooch

Deane Parkes on the
Natural Health Movement

Cheryl Hughes on
The Whole Wheatery

Brenda Watson,
Digestive Health

Howard Pollack,
Rainbow Acres

Pat Sardell,
Country Vitamins

Patricia Bragg,
Bragg Healthy Lifestyle

Nicole Klimek, on the
Natural Health Movement

Nicole Klimek,
Seven Roots Group


I am so blessed to be able to work with Greg and Bonnie Dixon on my videos.  As an entrepreneur, it is just so important to have a variety of videos that educate videos inspire.  I am doing all my videos with them and they have been a delight to work with. Not only are the videos super high quality, but they're also, in my opinion, able to draw the best out of me when I do my videos. 

They are getting me relaxed. They're having conversations with me.  And, the result of that is that I have natural videos that I enjoy.  That other people enjoy. 


I highly recommend Greg and Bonnie Dixon.  


Karen McGregor

Speaker's Success Formula

    Come on board as a partner in the Natural Health Movement and connect with a growing number of conscious consumers and companies that serve them


    Get your brand, products, and services in front of conscious consumers and Natural Health companies through:

    • Our websites at naturalhealthmovement.org and partner sites.
    • Appearances at trade shows and Natural Health Retailers.
    • Posting videos and stories as we go on blogs, Facebook Groups, Facebook Pages, and other social media.
    • Podcasts and webinars with guests from the Natural Health Movement.
    • Broadcast-quality documentaries of the best stories down the road.
    • Branding on the Story Van and more!

    Get on board the Natural Health Movement


    For more information about your company becoming a partner or sponsor, please send an email to: 

    greg@tellyourstory.productionsbonnie@tellyourstory.productionsjerry@tellyourstory.production, or call 1-833-333-1969


    Ideas, introductions, and referrals appreciated!


    You can also help personally by making a small one-time or monthly contribution to 

    keep the Story Van rolling.

    Help Fuel the
    Natural Health Story Van

    Bonnie & Greg Dixon will travel North America conducting interviews with Natural Health Leaders.


    We are seeking corporate sponsors as well as anyone to contribute towards travel expenses.


    Travel costs are around $0.50 a mile.


    Help one-time or monthly

    • 100 Miles


    • 500 Miles


    • 1000 Miles


    Cancel your monthly contribution at any time.


    We will profile and promote your business with gratitude.




    — Bonnie & Greg Dixon

    $50, $250, or $500

    Paid Monthly or One-Time

    Payments processed as Shared Visions Unlimited

    Sponsors, Partners & Fuelers

    The following organizations help keep the project moving.

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